Before a negotiation, a tough meeting or a difficult personal conversation, you’ll understand how the other person thinks, what they need to hear, and how to say it so it lands.
It’s rarely what you say. It’s how and who you say it to.
Facts won’t reach someone who needs to feel heard. Pressure won’t move someone who needs time. You lose them, and you never find out why.
Before the conversation starts, know who you’re talking to: what they need to hear, what they fear, and how they decide.
“Let me look at the details first.”
“I need to know who I’m dealing with.”
“So what’s the bottom line?”
Real people are a mix, and the mix shifts under pressure.
A client, a manager, a colleague, someone close to you: each of them hears you in their own way. That’s what we work out together: who exactly you’re dealing with, and what to say, in what order, at which moment.
For professionals, leaders and business owners, and whose important conversations are too costly to get wrong, at work or in life. We work on your real situation and the real people in it.
A deal or a contract. A salary talk or a promotion. A hard conversation with a co-founder, a boss or someone close, about money, a move or a big decision. Any conversation where you want something is a negotiation.
We read the other person, predict their reactions and objections, and build your plan: what to say, in what order, where to give way and where to hold.
You get: a prep session before the conversation and a debrief after.
The result: you walk in knowing how they’re likely to react, you stay steady when they push, and you don’t give up more than you have to, or burn the relationship to get it.
Some conversations are too important to go into alone, and move too fast to think everything through on the spot. I join the negotiation as your silent advisor, in person or online. While you talk, I watch the other side: their reactions, their real priorities, what tactics they use on you.
You get: a short prep before, my read of the other side during the negotiation, and a debrief after.
The result: now you know what’s happening across the table, and you adjust in time. Now you are ready for the next smart move.
For teams, companies and events. When it’s not about one conversation but about how people talk to clients, partners and each other. From a one-hour talk to a three-day training, built around your real situations, not generic scripts.
You get: a format tailored to your goals, practical tools for reading people and leading difficult conversations, and exercises on your team’s own cases.
The result: your people recognise who they’re talking to and adjust on the spot, and the whole team shares one language for difficult conversations.
A decision about someone that can’t wait. A conversation tomorrow you’re not sure how to handle. You don’t need a full strategy. You need a clear answer.
You get: a short online session (45 minutes). You describe the situation, I ask the right questions, and we look at your options together.
The result: you know what to do next, and why. Today, not in a week.
The price depends on the format and scope of your case. I name it after a short free conversation – before you commit to anything.
Everything I teach, I first tested on my own deals. Since 2008 I’ve founded four companies and sold three.
So I’ve sat where you’re sitting. I know what it costs to misread someone: in money, in time, in relationships.
Every business was built in conversations: hiring and leading teams, bargaining with suppliers, winning partners and clients, and finally negotiating the sale. For 14 years I’ve done it in Dubai, with people from very different cultures.
Before that, I spent eight years teaching business communication and interpreting. That’s where I first saw how the same words land completely differently with different people.
And some of my hardest negotiations were with relatives and friends, people I didn’t want to lose. They taught me that winning the argument and keeping the person are two different skills. You need both.
Behind the experience is method. I’m certified in the Process Communication Model (PCM), an NLP Practitioner and a Conflict Manager, and I’m writing a book on negotiation personality types.
You get what has already worked when the stakes were real. We work on your real situation, and you leave with a plan you can use the same week.
Feedback from business owners and leaders I have worked with.
“The difference was remarkable.”
We invited Anna to shadow the meeting, observe both our team and the customer, and help us prepare for the next round of discussions.
We were recently working with a major customer in the region, and presenting a complex software solution. We knew that multiple stakeholders were involved and that it would take several meetings.
We needed to understand the people in the room, how they processed information and how best to communicate with them.
Anna thoroughly analysed our messaging, and our team’s tone of communication. She compared these with the customer’s reactions, engagement and questions. The results were truly eye-opening.
Anna helped us see things we hadn’t noticed. Her observations highlighted specific words, phrases and questions that resonated with individual stakeholders, and, more importantly, helped us understand why.
Anna then delivered a follow-up workshop for our team, explaining how different people listen, interpret and process information, and how to adapt our communication style to each stakeholder.
Based on the insights, we reviewed our entire presentation and adjusted our messaging.
The difference was remarkable. Stakeholders who had previously seemed disengaged became actively involved, asked numerous questions and requested follow-up meetings. This helped us move the discussions forward much faster than we had initially expected.
What I particularly valued about working with Anna was that she didn’t just tell us how to communicate better. She showed us what we were missing, explained why it mattered, and helped us turn those insights into practical changes that made a real difference.
“She helped us see what we couldn’t see from inside the conversation.”
Working with Anna during our negotiations with Grandiose, retail groceries.
Anna joined the meetings as a Shadow Negotiator, observed the conversations, and then provided a detailed analysis and debrief to help us understand what was happening beyond the words and plan our next steps.
Her insights helped us identify where communication was getting stuck, better understand the other side’s perspective, and adjust our approach.
As a result, communication became clearer, our business relationship grew stronger, and the negotiation process became more efficient and productive.
What I particularly appreciated was that Anna didn’t negotiate for us. She helped us see what we couldn’t see from inside the conversation and make better decisions ourselves.
Simple and confidential from the very first line.
A few lines on WhatsApp: who the conversation is with and what is at stake. No need to name names or prepare anything.
A short exchange or a call. I ask a few questions, suggest the format and name the price. No obligation.
We work through your situation online or in person. You leave with a clear plan: what to say, how and when.
I reply within 24 hours.
A few lines are enough. Your message opens in WhatsApp, so you can check it before sending. Everything you share stays confidential.
Prefer to write directly? WhatsApp
I take on up to two new clients a month, so it’s best to write as soon as the meeting is on your calendar.
Last updated: October 2026
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Questions about this policy: Contact@anna-davtyan.com
